Our group was established over 50 years ago in 1963. We started business with manufacturing of Special Application Electrical Cables, customized to the requirements of the Indian Railways, Coal Mines, Space department, Nuclear power stations, Power generation, Defence sector, Aviation industry, etc. Subsequently we have diversified into the Fire & Safety market over 15 years ago.

We exclusively represent various foreign manufacturers, some of them being the top world leaders in their respective segment of expertise/specialization. We have moved into the global marketing of Fire, Safety, Rescue, Recovery, Disaster Management and Occupational Health equipments. We do also provide training in Fire fighting, which includes live fire training as well.


The group was founded by Late Mr. P.L.Schroff, who did had a vast experience of over 55 years in marketing, manufacturing, distribution of equipments & systems, and new concepts & ideas.

He had a far sighted vision to develop the group to a specialist in Fire, Safety & Rescue market by offering global solutions to any difficult and complex situations ; providing the world's best of the technology, services and the equipments in the fire fighting, fire training and rescue ; redefining leadership through new product development and invention ; leading the way into the future as the leader of fire market in India ; and to achieve global recognition in fire and safety through highest quality standards and innovation.

Under our Founder's extraordinary vision and leadership, we did had one of the greatest growth stories in the fire market, and went on to offer the world's latest and one of the best technology to the fire sector.


USA, Canada, Germany, France, UK, Italy, Austria, Holland, China, Hong Kong, Singapore, Sweden, Finland, Japan
(red-blinkers on map)


India, UAE, Vietnam, Zambia, Saudi Arabia, BanglaDesh
(yellow boxes on map)